Spatial Competition in Private Labels
نویسندگان
چکیده
1 Agribusiness, Arizona State University East, 7001 E. Williams Field Road, Bldg. 130, Mesa, AZ. 85212. Hamilton is Professor in the Orfalea College of Business, Cal Poly University, San Luis Obispo, CA. 93407. Contact author: Richards, phone: 480-727-1488 FAX: 480-727-1510 email: [email protected]. Copyright 2006 Timothy J. Richards. All rights reserved. Do not cite or quote without permission. Spatial Competition in Private Labels
منابع مشابه
Spatial Competition and Private Labels
Private labels, also known as store brands, are an important component of competitive strategy among multi-product retailers, as they can increase retailers’ power over suppliers in the vertical channel or facilitate horizontal differentiation among retailers. This paper seeks to identify the relative importance of each role, conditional on the location of both private labels and national brand...
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